Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, understand how you use the site, and provide a better user experience.

Cookies can be:

• Session cookies: Temporary cookies that expire when you close your browser
• Persistent cookies: Remain on your device for a set period or until manually deleted
• First-party cookies: Set by the website you're visiting (Lifetrails.ai)
• Third-party cookies: Set by external services we use (like Google Analytics or YouTube)

Why We Use Cookies

We use cookies to:

1. Make our website work properly - Essential functionality like remembering your cookie preferences
2. Understand how visitors use our site - Analytics to improve user experience
3. Deliver video content - YouTube embeds for demonstrating our app features
4. Process form submissions - Waitlist signups through Fillout.com

We do NOT use cookies for targeted advertising or sell your data to third parties.

Types of Cookies We Use

1. Essential Cookies (No Consent Required)

These cookies are necessary for the website to function and cannot be disabled. They don't collect information that could identify you personally.

2. Analytics Cookies (Consent Required)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.

Data collected: Page views, session duration, device type, browser type, geographic location (country/city level), referral source, and anonymized IP address.

Google's privacy policy: policies.google.com/privacy

3. Marketing Cookies (Consent Required)

These cookies are used to deliver video content and may track your preferences across websites.

Note: We use YouTube's privacy-enhanced mode (youtube-nocookie.com) which reduces tracking, but some cookies may still be set when you interact with the video.

YouTube's privacy policy: policies.google.com/privacy

Third-Party Services

Fillout.com (Form Processing)

We use Fillout to process waitlist signups and form submissions. When you submit a form, Fillout may set cookies to ensure proper form functionality and prevent spam. Fillout is GDPR-compliant and acts as a data processor on our behalf.

Fillout's privacy policy: fillout.com/privacy

Google Tag Manager

We use Google Tag Manager to manage our analytics and tracking scripts. GTM itself doesn't set cookies but facilitates the loading of other services (like Google Analytics) based on your consent preferences.

Google Consent Mode v2

We have implemented Google Consent Mode v2, which allows us to adjust how Google Analytics and other Google services behave based on your consent choices. This means:

• If you accept analytics cookies, Google services function normally with full analytics tracking
• If you reject analytics cookies, Google services operate in a limited mode that respects your privacy while still providing basic anonymized measurements

This ensures we can still measure basic website performance while fully respecting your privacy choices.

How to Manage Your Cookie Preferences

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored and delete them individually or all at once
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies (this may affect website functionality)
• Delete all cookies when you close your browser

Browser-specific instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Tools

• Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
• Do Not Track: Most modern browsers support "Do Not Track" signals. We honor these signals by not loading analytics cookies.

Legal Basis for Cookie Use

Under GDPR and the ePrivacy Directive, we use different legal bases for different types of cookies:

Essential Cookies

Legal basis: Legitimate Interest (GDPR Article 6(1)(f))
These cookies are necessary for the website to function and are exempt from consent requirements under ePrivacy Directive Article 5(3).

Analytics and Marketing Cookies

Legal basis: Consent (GDPR Article 6(1)(a))
We only set these cookies after obtaining your explicit consent through our cookie banner. You can withdraw consent at any time.

Data Retention

• Cookie consent preferences: Stored for 12 months, then you'll be asked to renew your consent
• Google Analytics cookies: Expire after 2 years or when you delete them
• YouTube cookies: Vary by cookie type (session to 6 months)
• Analytics data: Retained for 13 months in Google Analytics, then automatically deleted

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any significant changes by:

• Posting a notice on our website
• Updating the "Last Updated" date at the top of this policy
• Sending you an email if you're on our waitlist (for material changes)

We recommend reviewing this policy periodically to stay informed about our cookie practices.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

• Privacy Email: privacy@lifetrails.ai
• Data Protection Officer: dpo@lifetrails.ai
• Postal Address:
  Lifetrails Ltd
  Caloniuksenkatu 8 A
  00100 Helsinki
  Finland

Related Policies

For more information about how we handle your data, please also review:

• Privacy Policy - Comprehensive data protection information
• Terms of Service - Terms and conditions for using our services